BMW of Marketing automation
Updated October 26, 2017
BMW of Marketing automation
Score 10 out of 10
Vetted Review
Verified User
Software Version
Marketer
Overall Satisfaction with Oracle Eloqua
- Campaign canvas is a very easy to use tool that helps you set up and activate campaigns very easily.
- Forms are very simple to build and implement.
- Integration with our CRM is very easy and works really well.
- We used SFDC as our CRM
- Custom reporting is one area for improvement.
- Working on the UI for program builder will be a great value add.
- Tracking URL for blind forms could be done better.
- Lead nurture and scoring has helped improve loyalty by 30%
- Increased visibility of user actions has helped sales understand users better.
- Reporting has helped the marketing team run campaigns more efficiently.
Easy of use and SFDC integration
Using Oracle Eloqua
1 - Marketing Operations
2 - Basic computer skill with marketing knowledge
- Eloqua to SFDC
- Sales looking at Eloqua prospect Profiler in Salesforce.com
- Running all our campaigns
- Lead Scoring
- Progressive profiling
- Lead scoring
- Lead Nurturing
- Ad focus
- Closed loop reporting
- Re-engagement campaigns
Evaluating Oracle Eloqua and Competitors
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
Won't change much
Oracle Eloqua Support
| Pros | Cons |
|---|---|
Quick Resolution Knowledgeable team Immediate help available | Need to explain problems multiple times Slow Initial Response |
No - Use Eloqua Expert services
Yes - Not really
This is couple of years back before Eloqua was bought by Oracle. I was at a Eloqua conference and during one of the sessions my boss called me with problem in 3 of the campaigns that I'd set up for that morning. None of the emails where going through.
Not sure what to do without a laptop, I was looking around for someone to help and that’s when someone pointed me to a Elqoua support person. When I told him about the problem, without hesitation he helped me and connected me with another senior support person.
I think it's people like them who makes a big difference in companies and without a word, by just looking at my panicked face he started helping me and fixed all 3 campaigns. He also kept checking with me to see if everything else was fine.
Not sure what to do without a laptop, I was looking around for someone to help and that’s when someone pointed me to a Elqoua support person. When I told him about the problem, without hesitation he helped me and connected me with another senior support person.
I think it's people like them who makes a big difference in companies and without a word, by just looking at my panicked face he started helping me and fixed all 3 campaigns. He also kept checking with me to see if everything else was fine.
Using Oracle Eloqua
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Setting up campaign
- Design emails and landing pages
- Reports
- Program builder
- App Cloud