Strong Employee Advocacy Platform With Room To Be Built Out Even More
January 22, 2025

Strong Employee Advocacy Platform With Room To Be Built Out Even More

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Employee Advocacy by Sprout Social

Employee Advocacy by Sprout Social allows us to distribute company news and examples of our company culture to our employees to allow them to share that content on their personal social media channels. It helps us use the power of our employee networks to reach audiences we have no access to. It also helps offset the social media platforms declining organic reach for brands.

Pros

  • Sharing is fast and easy for the end user
  • Reporting is helpful to track success
  • Topics, teams and tagging aid with organization
  • Automated emails require little time to produce but remind employees to post

Cons

  • Glitchy, sometimes features don't work as expected
  • Limited social media channels, no TikTok or other newer platforms
  • Photo specs vary depending on where content is displayed, and in areas where it's not up to spec, photos are cropped, stretched and/or squeezed in odd ways
  • There are examples of big company news that had more reach on engagement via Employee Advocacy compared to our brand pages.
  • What the tool calls Earned Media Value measures the approx. cost of social media ads to obtain that much reach and engagement, and we typically see numbers that would take a few thousand dollars in ads to match.
  • The benefit is primarily B2B brand awareness for us, and there isn't a clear path for customer acquisition or new appointments.
  • It takes a considerable amount of time and energy to build up the participants, keep them engaged and sharing, and provide a constant stream of new, fresh content.
It's fairly user friendly when it's working correctly. There are more instances of bugs and glitches compared to other tools, including Sprout Social's primary platform. There's also an exception for Facebook personal profiles where that is more clunky to share on compared to LinkedIn, X or even Facebook Business Pages. I'd also like more customization around photo formats/sizes and email templates. Despite those negatives, the end user can share quickly and easily, which is vital to sustaining user participation. Facebook can be clunky, but most of our employees share on LinkedIn, which is quick, easy and smooth.
We also evaluated LinkedIn Elevate several years ago. The integration between Employee Advocacy and Sprout Social's primary platform were appealing to us since we already were established with Sprout Social when we decided to add Employee Advocacy by Sprout Social.

Do you think Employee Advocacy by Sprout Social delivers good value for the price?

Yes

Are you happy with Employee Advocacy by Sprout Social's feature set?

Yes

Did Employee Advocacy by Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Employee Advocacy by Sprout Social go as expected?

Yes

Would you buy Employee Advocacy by Sprout Social again?

Yes

It's a good fit for our recruiters because they are always looking for good info about our organization to share. It's a small but engaged group that takes advantage of having a niche topic and team. It also works well for huge company news, such as winning an award. Items that all employees know about and a large percentage of them are excited about perform best. Niche topics that are only relevant to one or a few small teams don't perform as well because employees not involved in that work are less likely to share.

Using Employee Advocacy by Sprout Social

1600 - Our MarCom team leads the effort to curate content, encourage participation and manage all aspects along the backend, including reporting. Front end user seats are open to all employees and range different business functions. We started with a pilot and did focus on our recruiters because that was a specific use case that we thought made sense. Recruitment is one of the largest and most active segments for us.
15 - While we have 15 people designated as content curators, only about half of them contribute on an ongoing basis right now, but we hope to get the others spun up over time. We need more content for Employee Advocacy by Sprout Social than our brand social media channels and integrating production of that content among existing content producers has been a challenge.
  • Building brand awareness
  • Improving employee engagement
  • Supplementing reach and engagement to compensate for declining organic performance on business social media pages
  • Requests previously denied for brand social channels can perform well on Employee Advocacy by Sprout Social
  • Posts that involve calls to action from the community receive more shares than we expected
  • We're looking at more team-specific topics for content more specific to the work of highly engaged teams
  • We want to expand gamification and rewards for employees that participate a lot
  • We want to show more side-by-side reporting to compare Employee Advocacy by Sprout Social performance against brand social media page performance
The program has given some early wins, and there are very active employees who have truly integrated sharing from Employee Advocacy by Sprout Social into their regular social media activity. It would be a huge lift to migrate people to a different platform. While we'd love to grow our program, there's already enough value to justify keeping an employee advocacy program.

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