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Engagio Gives Us Valuable Insight Into Low-Hanging Fruit
April 26, 2019

Engagio Gives Us Valuable Insight Into Low-Hanging Fruit

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase

Engagio is being used by the marketing and sales teams to identify accounts that we might want to target for ABM campaigns. The sales team also uses Engagio engagement reports to see which of their accounts are interacting with us the most and might be low hanging fruit for them to further nurture.
  • Clearly shows which accounts are actively engaging with us.
  • Allows us to see a snapshot of our web traffic and which companies are visiting our site.
  • Gives us a view into our open opportunities and which stage they're at in the process.
  • I would like to see more in-depth integrations with Marketo.
  • Lead scoring best practices to help with set up.
  • More training materials to help get teams trained on the features available.
  • Valuable conversations with the hottest targeted accounts.
  • Increased pipeline.
  • Increased ROI on marketing efforts (PPC, SEO, paid media, content syndication, etc.).
Engagio allows us to gain valuable insight at the account-level when other software only allowed us to get a snapshot on a contact/lead level. While Engagio doesn't always play perfectly nice with Marketo, we haven't found it to be a big issue, and we're able to use it in many valuable ways.
Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.