ENGAGIO - POWERFUL AND ACTIONABLE INSIGHT
July 13, 2020

ENGAGIO - POWERFUL AND ACTIONABLE INSIGHT

Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase

Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website.

Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
  • Single sign-on support.
  • More advanced permissions than just admin/user.
  • Visualisation of the dashboard to get more insight outcome.
  • Too many ways to create the same thing which creates confusion.
  • Single sign-on support.
  • Lead-to-account matching it provides opens up a wealth of possibilities in our MAP, as well as makes reporting a lot easier.
Engagio is best in giving you the "HOT LEAD" to understand the impact of marketing on our Target account. The visualization and reporting of Engagio is best than other ABM tool. There are many Product is market but the development and Changes in the Software Engagio is making make it's ease to use and demanding.
Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.