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Robust & Powerful Tag Management Tool
December 15, 2015

Robust & Powerful Tag Management Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

Manage is used across multiple business units within our company, and by many job functions. It allows us to reduce our time to deployment for web analytics tags while simultaneously maintaining a high level of oversight and governance. After we integrated Manage into our delivery process, the reduction of traditional IT involvement for our digital projects saved us time, money & frustration.
  • Ensighten Manage allowed us to reduce time to deployment.
  • Using their built-in app templates, we reduced human errors and were able to involve less-technical teams in the tag deployment process.
  • Tag audits & ad-hoc code reviews/revisions are easy to accomplish. We have thousands of tags across our organization and are able to organize, search, and manage them all with relative ease.
  • The user interface of Ensighten can be buggy at times and we've encountered some lags in performance when going through the deployment workflow. These have had no measurable impact on tag delivery, so they are more day to day frustrations than business critical issues.
  • Ensighten Manage paid for itself within the first year of use due to reduced IT costs.
  • We have been able to maintain better control over the type of tags deployed and those responsible for managing them than in the past using more traditional approaches.
We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that is a pleasure to work with.
Ensighten is perfect for a large organization that needs flexibility with the type of tags they deploy, and needs to control who has access to manage those tags. A company that is looking to consolidate their digital marketing operations and reduce the IT overhead involved in the tag deployment process would be hard pressed to find a more capable tool.

Ensighten Manage Feature Ratings

7.5
Tag library
9
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
7
Tag performance monitoring
6
Page load times
8
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Tag Load Rules ()
Not Rated
7.3
Event tracking
7
Mobile event tracking
Not Rated
Data distribution management
7
Universal data layer
8
Automated error checking
7
TMS Architecture ()
Not Rated
9.0
Role-based user permissions
9

Ensighten Manage Support

The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
Difficult to get immediate help
No - We have always been happy with the level of support Ensighten has provided as part of our standard license.
Yes - We have been using Manage for a few years now and have reported a number of bugs over this time period. The support and account management teams have always been very supportive and have kept us in the loop as the problems are investigated and addressed.
Our account manager organized a group troubleshooting call with multiple members of their support staff after we had continued issues with one aspect of the platform. They were all incredibly well-prepared and professional and took the time to ensure they absorbed all of the information we could provide before recommending an educated solution to the problem. Dedicated support at a level you dont see often.