Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
We use Evergage for real time marketing, personalization, and testing across four websites. It has helped our entire department grow revenue and conversion rates.
We initially signed up for the A/B and multivariate testing capability, but soon discovered the power of the tool. Recommendations and real time marketing have become a huge part of our marketing strategy.
We initially signed up for the A/B and multivariate testing capability, but soon discovered the power of the tool. Recommendations and real time marketing have become a huge part of our marketing strategy.
- Evergage is agile and easy to use, even with little coding experience.
- The segmenting tool allows for pinpoint campaign targeting.
- Recommendations provide an easy way to increase revenue.
- Implement more integrations with other providers.
- Add additional info to the reports to make them more robust.
- Get small bugs in the UI fixed.
- Easily a 20 time return each month.
- We save thousands of dollars a month on development costs as our marketing department can create campaigns and alter experiences.
- Apart from revenue, it has empowered our marketing team.
Evergage is more affordable, more agile, and overall a much better solution for our online business.
We save thousands of dollars using Evergage, and gain a lot more testing ability. The bandwidth to launch new tests is virtually endless, you aren't hard capped at a certain number of tests per month.
We save thousands of dollars using Evergage, and gain a lot more testing ability. The bandwidth to launch new tests is virtually endless, you aren't hard capped at a certain number of tests per month.
Using Salesforce Marketing Cloud Interaction Studio
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- Real time marketing
- User segmenting
- A/B testing
- General Reporting
- Adding users effectively
- Building recs from scratch
Yes - It is fairly simple, and doesn't allow you to do much other than check on your campaigns, which is fine.
It doesn't add a ton of value, but is nice to make sure things are running well if you are away from your computer. I don't think improving it should be a priority.