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Best Personalization Tool Out There
December 14, 2017

Best Personalization Tool Out There

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

Evergage is primarily used by the marketing department. We use it for onsite messaging, and A/B site testing. It helps us increase conversion rate and with lead generation.
  • Evergage has a great user interface that is easy to use for those of us who do not have a coding background.
  • Evergage has the best support of any tool I have ever used in my 10 years as a marketer.
  • Evergage continually updates their product based on the feedback of its current users.
  • Evergage could have better data exports.
  • Evergage Audience analytics could be in a better format and showcase similarities in a more visual format.
  • We increased CTR in our funnel.
  • We increased email capture on our site through exit mitigation.
  • We helped push visitors to call our call center when they visit us on mobile.
Evergage is far superior to Optimizely in terms of customer support, usability, and ease of creating tests. When I was using Optimizely, the time to launch and build a test was multiple weeks. With Evergage, I had three tests up and running within the first two weeks. Evergage is also great with the analysis of the test and determining statistical significance.
Evergage is a great on-site testing and recommendation tool. Not only does it help with A/B testing on the site, it also helps easily personalize a site for your audiences. I think it works well with smaller marketing teams as their support is like having a personal Evergage analyst to help keep you on track and complete projects that may be above your Evergage knowledge.