Overall Satisfaction with EverString
We use a 70+ score as our shared metric for MQLs across Marketing, Sales, Analytics, etc, for reporting across all funnels. In addition, all new account sign ups through our e-commerce site are scored and we use SalesForce to automatically create leads for our SD Inbound team to call using the same 70+ cutoff.
- Strong analytical model. I have a high degree of confidence in the results.
- Great 3rd party data.
- Team is very responsive and is strong technically & analytically.
- Would love for them to offer a data appending service. I think their data is better than what I can buy elsewhere (especially # of employees) but it's not available to be imported into SFDC.
- More transparency around scoring would be nice.
Everyone I have worked with at EverString is great. Very strong technical and analytical organization. We did have to take a couple of stabs at the initial model, so plan on 2-3 weeks to get up and running. The model refresh was very smooth. Definitely the type of company you want supporting a mission-critical sales system.
EverString has been most effective in the SB segment, where SD reps look through the stream of inbound account sign ups through our e-commerce self-service flow and attempt to upsell them into packages. We have achieved great gains in efficiency by only directing accounts with a score of 70+ to the SD Team for review and outreach.
EverString is key to prioritizing inbound leads and account sign ups. We have not found the net new accounts & contacts to be as helpful as we hoped. The companies they recommend are definitely in our wheelhouse, but we have a very tight window of 2-3 weeks to replace an existing vendor and there are no good external signals that can automate for us the right time to call.
- EverString allowed us raise SD quotas by 25% (based on # of accounts per month) while introducing minimum purchase requirements for SD compensation without any disruption to the team.