Overall Satisfaction with EZ Texting
We use EZ Texting as one of many ways to reach out to our client's customers when we run any kind of marketing campaign for them. It's being used by the Marketing Department. We run marketing campaigns on behalf of our clients and use EZ texting as a way to remind their customers of upcoming events and promotions.
- Multiple contact upload.
- Reporting summaries.
- Easy scheduling and set up.
- Being able to sort the inbox better (ie by text group or campaign).
- Exporting data/statistics.
- Tutorials.
- Increased leads in some campaigns.
- More personalized engagement with customers.
- Cheaper than other alternatives.
Set up was quick. It took us less than a day to send out a text. Results came as soon as the messages were sent—you can gauge right away how effective your message was and re-work it from there. It took a few attempts to figure out what worked and what didn't.
It is incredibly user-friendly and very straight forward. I would like to see some additional features with regard to exporting and perhaps organizing the inbox and the responses. But it's simplicity is also what makes it user-friendly. It would be nice to see additional video tutorials as well to really optimize the use of the platform.
We haven't yet tried to send out any picture messages, we haven't quite figured out what kind of messages we would include yet and if it would be more effective than sending a text that people can read right away as opposed to something they have to download. My personal experience with MMS from other companies has not been that great, so for that reason, we haven't tried it yet ourselves.
We have not utilized keywords in EZ Texting, but are considering it for B2B marketing down the line.
I believe they are the same company, however, EZ Texting had a more user-friendly platform and in terms of reports and summaries, EZ texting did a much better job. It was easier to track our results with EZ Texting than at Group Texting. We are also able to weed out numbers where texts would bounce on us, making it more cost-effective.