The Best Platform for Managing Campaigns on Facebook and Instagram
June 27, 2022

The Best Platform for Managing Campaigns on Facebook and Instagram

Ivan Briceño | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Business Manager

Facebook Business Manager is the best platform for managing campaigns for Instagram and Facebook. Although there are other, non-native, or direct alternatives to Facebook, we only use Facebook Business Manager. Not just for campaign management and administration. Specifically, Facebook Business Manager provides us with information on the performance of the clients' advertising, to carry out the best budget management, and design campaigns adapted to the objectives of our clients.
  • Campaign management for Instagram and Facebook.
  • Provides information on the performance of clients' advertising
  • Budget management and design campaigns adapted to the objectives of our clients
  • Do not exceed the maximum of the clients' budget
  • Improve the platform for digital marketing agencies
  • Improve budget management, specifically budget sharing by users
  • Budget management
  • Campaign management indicators

Do you think Meta Business Manager delivers good value for the price?

Yes

Are you happy with Meta Business Manager's feature set?

Yes

Did Meta Business Manager live up to sales and marketing promises?

Yes

Did implementation of Meta Business Manager go as expected?

Yes

Would you buy Meta Business Manager again?

Yes

The best platform for managing campaigns on Facebook and Instagram
The support program for digital marketing agencies is great. They follow up and make you a personalized marketing plan.
Good: Campaign management and configuration. Bad: Access management for marketing agency users.

Meta Business Manager Feature Ratings

Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
4
Automated routing and prioritization
Not Rated
Customer interaction histories
4
Bulk actions
7
Lead generation
5
Content marketing
5
Paid media management
7
Campaigns and promotions
10
Facebook
10
Instagram
10
Campaign success analytics
10
Competitor analysis
1
Role-based user permissions & privileges
3
Mobile access
9