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An all-in-one real time cloud platform!
August 29, 2019

An all-in-one real time cloud platform!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Firebase

Firebase is being used by multiple departments across the organization, namely Technology, Product, Marketing, Analytics, etc. While the Tech team uses this for monitoring crashes and performance, the product team uses this for user funnel and user behavior analysis. The marketing team uses this for AB testing, in-app messaging, push notification, etc. Analytics uses this for creating dashboards and pulling user analytics.
  • Crash reporting: it does a detailed and real-time analysis of crashes, with great insights that pinpoint the developers to the issue.
  • User funnels and behavior analysis: it helps us track audience data, funnels, retention cohorts and all kinds of key events in the user journey on app and web.
  • Notifications: both in-app, as well as push notifications via Firebase Cloud Manager, have the best delivery rates across the industry, this is the best tool to send out marketing notifications to users.
  • Email and notifications system need to be set up, it is not plugged and play, needs some development changes on the app side too if we use Firebase, unlike other email and push CRM tools.
  • User management and access controls: these are complex to manage, can be simplified.
  • Nothing else specifically, overall it's a good tool.
  • Positive ROI: it has a much better delivery rate for push notifications, thus leading to more user engagement, thus higher retention and higher revenue.
  • Positive ROI: it has helped the tech team to be more agile in terms of sending out fixes as Firebase sends realtime alerts for crashes and fatal issues.
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.
It is great, the only thing that can be improved is more relevant documentation around deeper use-cases and a more engaged community support around Firebase. Support is mostly self serve till you find a way to write to them. They don't have voice support as of now in India which might be helpful.
Firebase is a much more comprehensive tool. While Fabric only had user traffic and trends data, it did not have the user communication set of tools. While CleverTap has CRM tools, it does not have tools for developers and product teams. While Adobe Analytics is good with analytics, it does not have crash reporting or CRM capabilities. Thus, Firebase is an all in one tool that is great for startups and SMEs.
Adobe Analytics, Adobe Campaign, MoEngage
It's best suited for tech and product monitoring, as well as marketing teams to send out user notifications. Less appropriate for a detailed use by tech or marketing, for instance, it will not have pre-set templates for email notifications that can be used by marketing; or it will not have daily summary reports for key parameters that tech can use to circulate amongst key stakeholders etc.—these need to be built on top of Firebase by your own team.