FullStory is a great tool for marketers monitoring website engagement!
March 10, 2022

FullStory is a great tool for marketers monitoring website engagement!

Amanda McGraw Ferenczy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with FullStory

We are a SaaS company, so we use it in both marketing and our product/engineering and customer success. I'm in marketing, so I use FullStory to track how visitors are interacting with our website and to watch any sessions that may have caused errors or areas of confusion. It's super helpful to get a specific view of how a visitor is engaging with our website.
  • Watching back a particular visitor/user’s session while on our website
  • Creating segments to view trends of visitors/users
  • Making it easy to select a particular part of a visitor’s session to narrow in on
  • CSS selector tool doesn't always work as easily as we'd like
  • Would love to be able to flag or bookmark a particular session to refer back to later
  • Finding a particular session isn't always super simple
  • Improved bug identification and resolution
  • Improved customer/visitor experience
  • Improved internal knowledge on website performance
I was not personally involved in the implementation of FullStory. The product was initially used by our customer engagement and product/engineering teams for our SaaS software. Our marketing team then decided, later on, we would benefit from using it on the website as well.
I have never had to reach out to FullStory support so I can't say one way or the other

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Fullstory go as expected?

I wasn't involved with the implementation phase

Would you buy Fullstory again?

Yes

FullStory is great for marketing teams wanting to monitor specific visitor sessions. It's not great for watching overall page engagement or for gaining a picture of general site engagement.

Fullstory Feature Ratings

Product usage analytics
9
Customer experience dashboard
Not Rated
Customer journey mapping
Not Rated
AI-powered recommendations
Not Rated
Multi-channel customer feedback collection
Not Rated
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Funnel Analysis
Not Rated
Session Recording and Replay
10
User Segmentation
9
Responsive Design for Web Access
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Mobile App Analytics
Not Rated