Get Smart Content Makes Segmentation with Demandbase Easy
December 11, 2015
Get Smart Content Makes Segmentation with Demandbase Easy
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Get Smart Content
We use Get Smart Content to create and serve up segmented content based upon company size and industry segments we've identified via Demandbase. It is currently used across our marketing department and helps us address customers and potential customers across the web in a much more personal and specific way.
- Connects easily with other APIs such as Demandbase and Google Analytics.
- Easily create segments.
- Easily create segmented content.
- Setting up segments and content is easy, but it can be a bit difficult linking created segments with created content.
- Faster lead conversion of identified segments, such as SMB.
Get Smart Content is what we primarily use to serve up segmented content. The only other method or tool we've used to do so while leveraging our Demandbase variables is Optimizely. We selected Get Smart Content because they make the process of segmentation using Demandbase variables easy.