Item: Gong
Rating: 9
Author: Kaila Hunter

Overall Satisfaction with Gong

Use Cases and Deployment Scope

We use Gong to track keywords, and analyze and revisit calls/meetings we've had with prospects.

Pros and Cons

Pros

Scorecards help provide structured feedback
Trackers provide deeper analytics
Easy to use and train new employees on
Helps keep track of deals and keep on top of next steps

Cons

Further multi-language capability (with translation for speech-to-text) would be incredible!!
The search connection between Salesforce & Gong could be improved (easier to search for specific calls/accounts)

Return on Investment

Helped me ramp faster
Helps track my commitments from calls
Helps me stay accountable and hold my team accountable

Pretty easy to use, I found the learning curve to be small. With development comes new features and it is starting to get a bit crowded with features, but overall it's not much hassle to onboard and get comfortable with the software. It's definitely easy to navigate aesthetically.

Relevant and Accurate Insights

AI insights have allowed me to stay on top of (even get ahead of) next steps that have been committed in calls tracked through Gong. Being able to track key words helps when launching new products or features, and ensure we're constantly improving.

Market Trends

Gong allows us to see what type of objections are coming up most and what kind of challenges our customers are facing - which we're able to turn around and use as pain statements and help us in discovery and even cold calling.

Key Insights

Do you think Gong delivers good value for the price?

Not sure

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

I wasn't involved with the implementation phase

Would you buy Gong again?

Yes

Other Software Used

Salesforce CMS, Salesloft, Zoom, Scratchpad, Slack

Likelihood to Recommend

I love Gong, especially in an entry-level role or for those who are looking to improve their skills. Having access to libraries full of recorded calls help ramp me faster and has helped with every step of my training and development. This is also an excellent tool to give and receive feedback in a structured, tailored way.

Comments

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Gong is great!