Item: Gong
Rating: 9
Author: Verified User

Overall Satisfaction with Gong.io

Use Cases and Deployment Scope

In my company, [Gong.io] is being used across the different teams in the sales domain starting from SDRs, BDRs, AEs, SEs, RSMs, Marketing, etc.
The problem we trying to solve with [Gong.io] is to streamline the process of call monitoring, coaching, feedback to improve our customer conversations. But more importantly to gain insights from those conversation analyses, understand the patterns, and course-correct accordingly for the betterment[.]

Pros and Cons

Pros

Conversation Transcript
Keyword analysis
Reporting and analytics

Cons

More apps to integrate with for example we had to switch from Freshcaller to outreach to use gong.
There appears to be a 4-5 hrs lag for calls from outreach to reflect on [Gong.io]. Real time would help for user adoption

Most Important Features

Coaching and feedback
Call scoring and comments
Transcript analysis

Return on Investment

Don't have visibility into the ROI numbers but on a qualitative level there has been a lot of positive impact on the kind of conversation we are having now.

Key Insights

Do you think Gong delivers good value for the price?

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

Yes

Would you buy Gong again?

Yes

Other Software Used

Freshcaller, Freshworks CRM (formerly Freshsales), Outreach

Likelihood to Recommend

In Outbound calls where we try to AB test different openings or elevator pitches[.]
In Sales conversations, [Gong.io] helps to understand the trend in customer conversations and establish a pattern of positive impact and things to avoid.
In Demo conversation, it helps to understand the customer sentiments and see which part of the demo resonates well to the customers.

Comments

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GONG did help us