A great platform to help you manage your ads and increase ROI
October 04, 2019

A great platform to help you manage your ads and increase ROI

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.
  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
  • Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
  • Sometimes the server gets bogged down making everything slow and clunky.
  • Not the most intuitive software. Luckily, there is a big user group to help you with problems.
  • It helps us save time by having all ads managed from one program.
  • It has allowed us to streamline reports instead of using spreadsheets.
  • It has definitely increased our ROI by giving us valuable insights.
We looked at Adsense and Google Ad Manager when we were selecting a platform. Google Manager seemed easier to use and more robust when it came to social management. Google Ad Manager was also easier to use and offered a better community to help you if you get stuck on an issue.
Goolge Ad Manager is great when you need a program that runs all of your ad campaigns from one place. No more using 3-4 programs to run your ads. Google Ad Manager might not be a good fit if you are not running a lot of ads or are not running a lot of ads on multiple platforms.

Google Ad Manager Feature Ratings

Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
10
Data Transfer
10
DSP integration
10
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
10
Ad forecasting and optimization
10