Powerful, Reliable and Free
October 04, 2019
Powerful, Reliable and Free
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ad Manager
We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
- Flexible ad units.
- Control over creatives being displayed on your website.
- Metrics for impressions and CTRs.
- Targeting by user demographics and webpage.
- Not the easiest user experience for non-technical users.
- Needs a bit of trial and error to figure out the best fit.
- Ads take quite a bit of time to propagate to production.
- It had a massively positive impact for us, allowing us to generate revenue from ad space on our website.
- Being able to custom quote ad space on our site, instead of relying on AdSense allowed us to increase our monthly ad revenue as well.
- Providing reliable data to advertisers regarding impressions and CTRs helped create repeat-customers.
Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.