1. Home
  2. Search Engine Marketing (SEM) Tools
  3. Google Ads Reviews
  4. User Review of Google Ads
Google Ads - Like taxes, hate using but you have to
August 27, 2021

Google Ads - Like taxes, hate using but you have to

William Copeland | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Reseller

Overall Satisfaction with Google Ads (formerly AdWords)

I have used Google ads for over 5 years, at this point in my professional career. The ads platform is utilized to drive new business leads and sales. We are not using Google PPC for anything other than marketing.
  • It’s Google so everybody uses it.
  • You can lose as much money as you want and have full control over the speed in which you lose money.
  • When there is an issue you get the pleasure of chatting with an AI bot who will repeatedly email you the same auto-response with links to policies, no matter what question you ask it!
  • If you make a mistake and accidentally talk to a real human they will quickly route you to the correct bot to send you repeated and useless emails.
  • [I believe] regardless of any government and legal requirements to start and run a business, Google will determine if you are allowed to have customers.
  • Customer service is non-existent, unless you’re maybe spending millions.
  • No visibility to ad delivery. You simply must trust that your ads are targeting your customer profile.
  • You’ll likely get flagged as some type of scam and have your account suspended, while you also get bombarded with actual scams.
  • They have our customers on their platform.
  • Very little
I have used all forms of online ad platforms. In my experience, Google is by far the most expensive on a per-click and per-impression basis. None of these major players have much or any concern for small businesses.

Do you think Google Ads delivers good value for the price?

No

Are you happy with Google Ads's feature set?

No

Did Google Ads live up to sales and marketing promises?

No

Did implementation of Google Ads go as expected?

No

Would you buy Google Ads again?

Yes

Here is the core problem with Google. [I believe] nearly every consumer is using Google, which means every business is somewhat dependent upon Google. Since they’ve become so fundamental to society they’ve taken the approach of being so big they don’t have to care about their customer base. Google is now much like the IRS. [In my experience] nobody wants to pay their taxes, but you simply must. Same with Google ads. Don’t want to use it but a business is no business without advertising.