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Google Ads is the best ad buying platform to reach users where and when they are most likely to be your customers
February 11, 2022

Google Ads is the best ad buying platform to reach users where and when they are most likely to be your customers

Mohamed Ghoneim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Google Ads (formerly AdWords)

I use Google Ads to buy search, shopping, display, and video ads on Google and partner sites for our clients to drive traffic at all levels of the marketing funnel. With our tailored strategies, we help promote our clients' business to drive sales of products services through their websites and apps.
  • Search ad placements on Google & Search Partner's Search Engines
  • Display ad placements on Google partner sites and apps that embedded Google AdSense & AdMob
  • Video ad placements on YouTube and partner sites and apps
  • Google is evolving rapidly with new features added very frequently, so there is nothing to complain about from my perspective, except for some random ad disapprovals who usually get approved after an appeal as long as it doesn't actually violate the ad policy.
  • Paid search
  • Shopping campaigns
  • YouTube for action
  • App promotion & engagement campaigns
  • Discovery campaigns
  • Running search, shopping, and app engagement campaigns drove higher sales and ROI
  • Running Video campaigns caused significant brand uplift and sales
While it is still important to be present in those engines, Google Ads still offers the largest inventory, which helps reach more users and drive bigger volumes of conversions and achieve higher ROI.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Google Ads is an essential buying platform for all e-commerce businesses to promote their products and drive sales. Smart Shopping Campaigns have improved significantly over the last 2-3 years. Through the "Maximize revenue" bid strategy, it became more efficient to utilize compared to standard campaigns in terms of return on ad spend and the time needed to manage and optimize.