The analysis that beats the rest
Anonymous | TrustRadius Reviewer
August 24, 2017

The analysis that beats the rest

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is a vital part of our analytics process, helping us uncover our audience and make business decisions regarding who we should be targeting and what campaigns have been successful. From looking at the results every month, we are able to compare our progress and see if current campaigns will work best for the following period. It's a tool predominantly used by marketing, although we do have the occasional sales person have a look too, from all over the globe.
  • Competitor Analysis
  • Audience Research
  • Campaign Research
  • Reporting and Dashboards
  • Comparison
  • Year-by
  • Audience involvement
  • New website country launches
  • Spending money (budget)
We implemented Hotjar on our site to delve deeper into the audience that comes to our website and see their journey from coming onto the site to possibly purchasing a product. Hotjar was actually more in-depth as we were able to specify exactly who can see our website and what they did. However, what they made up for in terms of delving deeper, they lacked a lot of the basics - keyword management, campaigns, audience overview, popular pages etc.
Google Analytics is well suited when looking at your audience, and finding out which country they're from as well as the most-spoken language, and more. Especially if it's a company looking to progress into different countries, this is a great benchmark to look at where you should be making targets. I wouldn't necessarily use Google Analytics for things such as deciding what value to put on something, as spending money on a project shouldn't be determined just by where it ranks in your analytics, but rather what kind of audience you gained from it - which is hard to specify.