Overall Satisfaction with Google Analytics
Google Analytics is used within our media & analytics team to track website performance, both on the macro scale, and when looking at the traffic that our paid media campaigns are driving. We also use the Google Analytics plug ins in Google Data Studio to report a live feed of website performance to our clients. We set up events and goals using Google Tag Manager that we they pull and report on through Google Analytics.
- Flexibility, especially with site tagging
- Thorough data fields, if properly set up
- Interesting visuals, like time series, pie charts, website flow visuals, etc.
- The UI is a little clunky, and I always have to spend a second trying to remember how to find the data I'm looking for
- I haven't personally found a good training guide on Google Analytics. So learning it was/is slow and cumbersome.
- I would like to see some more customization options when it comes to reporting and setting up custom reports.
- Compatibility with Google Data Studio
- Customized Reports
- Event Tracking
- I think we may find Google analytics to be more influential if I was dealing with eCommerce clients, or those that heavily relied on their attribution model features, but for our current set of clients, we only use Google Analytics for basic level reporting and tracking, so ROI is pretty minimal.
I haven't really used other competitors of Google Analytics because most of my clients are not heavily eCommerce based. Most of our clients host things like blogs or product information within their website, and are curious to see what level of viewership they're getting, or maybe tracking the number of downloads from their site. I would imagine websites that are heavy on eCommerce and sales would more heavily consider using a different paid website tracking option over Google Analytics. But because of the simplicity of our client base's website needs, the simple and free Google Analytics options have always sufficed, never needing them to look elsewhere.
Do you think Google Analytics delivers good value for the price?
Are you happy with Google Analytics's feature set?
Did Google Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Google Analytics go as expected?
Would you buy Google Analytics again?
Honestly, it's not the easiest tool to learn and use, but it's free and has become the industry default. The fact that is also seamlessly integrated with the other Google properties like Tag Manager and Data Studio makes it hard to consider any other option for website performance tracking. I would recommend Google Analytics for anyone who is looking to get basic traffic performance for a relatively simple website. If your site is particularly complex and you have complicated events and goals that you want to track, you may consider looking into a paid tool.