Data Analysis on Steroids with Google Big Query
Updated March 12, 2024
Data Analysis on Steroids with Google Big Query
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google BigQuery
We are the reseller of Google Analytics and with Google Analytics premium you get Big Query. You get 500$ credit to use in Big Query. Big Query is a great tool to get unsampled reports, that can be further used for different analysis also to build products on top of it. Big Query can help you to analyze user journey, enhanced eCommerce data for creating remarketing audience. You just need to know SQL and you can use Big Query to get whatever data you want. Big Query can be further utilized for your own purpose, you can upload your CRM data and map with Google Analytics data.
- Big Query is fast and based on the cloud you can run your query on a huge dataset. Huge means data in TB's. This also reduces the company cost to build that kind of infrastructure to store data.
- Not specific to Google Analytics but you can import data from different sources for analysis purpose and use the power of the cloud to run the query.
- Not much time to learn - You don't need any special skills, just SQL and you can use Big Query for your use. Learning SQL is not a big task you can learn it in a week.
- Big Query refrence schema and different sample query are available to practice on queries.
- Google also provide sample dataset to use then purchase Big Query.
- Though it is SQL some syntax are different but they are getting used to after you use for some time.
- The legacy SQL is in beta state but can be used and you can run the query with simple SQL.
- More documentation is needed for using User-defined functions in Big Query.
- Generating remarketing audience from Google Analytics data.
- Reducing the cost for storage infrastructure
- Comparability with different data sources and more depth analysis and efficient decision making