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Another Google Freebie, but could be improved for real testing strategies
June 02, 2014

Another Google Freebie, but could be improved for real testing strategies

Lee Duong | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Content Experiments

We use Google Content experiments to run in house A/B testing as part of our Google Analytics package. The tool enables us to test significant web page variation changes default vs. new test variant. This allows us to identify the performance changes of new pages if they increase/decrease conversion rate.
  • Integrates well with Google Analytics to perform segmentation analysis
  • Capability of using server redirects rather than java script redirects unlike most testing tools.
  • Easy to set up
  • It doesn't handle multivariate testing
  • Basic test configuration compared to other testing tools in the market
  • Still requires a developer to code new pages rather than CMS capabilities of some products
  • Helps us identify if new pages perform in terms of conversion
  • Removes risk from deploying changes
  • Provides real customer feedback
  • Maxymiser,Visual Website Optimizer,Optimizely
We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing.
The tools free so there's no need to renew contracts. We'll use it on an adhoc basis as it's always available.
It's well suited to A/B testing in house, and best of all it's free. The setup process is straight forward and developers appear to be happy using it. There are ample resources for instructions to use the tool on Google Forums. For complex tests the tool wouldn't be used to replace a dedicated MVT testing tool.