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FREE and integrated, but no advanced testing possibilities and harder setup
June 13, 2014

FREE and integrated, but no advanced testing possibilities and harder setup

Antonio Segovia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Content Experiments

Google Content Experiment is used to optimize our websites through A/B/n testing. It is utilized by a user in Marketing and IT. It allows our company to improve our visit to lead conversion rate, which translates to higher sales and ROI of all marketing campaigns.
  • It's FREE
  • It ties into Google Analytics
  • Requires code setup for each experiment (less of an issue if also using Google Tag Manager)
  • Does not allow for multivariate testing
  • Does not allow for advancing testing and targeting
  • Increased lead conversion rate
  • Increased sales
  • Adobe Test and Target,Optimizely,Qualtrics
Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so that's hard to beat.
We have upgraded to Optimizley. We basically outgrew Google Content Experiments, but it's still a good, free tool.
I would recommend it, especially for beginners, because it is free, so there is nothing to lose. For robust website optimization and testing, Google Content Experiment is probably not going to be sufficient.