Overall Satisfaction with Google Data Studio
Google Data Studio is used mainly in our marketing analytics department. It serves various purposes ranging from post-campaign reporting to general data pulse checks. It expedites the process of collecting data so that we can focus more on insights drawn from the data and action items created from the insights.
- Ease of creating data visuals - you don't need to be an expert to manipulate the charts
- Ease of adding and removing data sources from a wide range of sources - google products, spreadsheets, etc
- Ease of sharing your reports with a URL link that anyone can access and use
- Ease of reproducing reports and templates for client-like work or recreating the same report for a different data source, like GA property
- The ability to calculate custom metrics is limited. Unfortunately, you can't apply a "filter" to a custom metric, which has been a major road block for our org lately
- GDS has made our cadence reporting much more efficient. We can create a template in GDS and then reference it over time knowing we're collecting the same data each time.
- We've been able to connect a few of our data sources to have a full picture look at our marketing efforts and make better, data-driven decisions on how to tailor our next marketing initiatives.
- Tableau Online and Domo
Tableau and Domo are MUCH more robust tools than Google Data Studio. We did try to use Tableau before using GDS and we ended up not using Tableau to its full potential since we didn't know what we didn't know.
After using GDS for almost 2 years, we now have a solid understanding of what we need out of a data viz tool. We know GDS's limitations and can take that knowledge with us to making the next step up in a data viz tool.
After using GDS for almost 2 years, we now have a solid understanding of what we need out of a data viz tool. We know GDS's limitations and can take that knowledge with us to making the next step up in a data viz tool.
Looker Studio Feature Ratings
Using Google Data Studio
Pros | Cons |
---|---|
Like to use Relatively simple Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Changing the look and feel of a chart or table
- Adding in additional functionality like filters
- Customizing the look and feel of your report - it's a blank slate. You can add color, icons, images, etc.
- It's hard to find how to edit the way a metric is displayed, such as a percent of total, percent of sum, etc.
- It's hard to add calculated metrics if you're not a pro at it.
Yes, but I don't use it