Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
Updated November 28, 2021

Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Optimize

We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as the Onsite team uses this tool, as the setup is easy and tracking performance in Google Analytics is convenient for everyone. The tool is mainly used to improve the conversion rates across different pages on the website.

Pros

  • Easy setup of tests.
  • Possibility to define the audience split.
  • Quick data connection with Google Analytics for tracking.

Cons

  • Only works for browsers, not for the apps testing.
  • Missing possibility to test complicated features.
  • Audience division in groups is not always accurate.
  • Google Optimize has helped marketing with many small tests.
  • We have seen a conversion uplift of more than 10% across various pages.
  • The ROI has been quite big, as Google Optimize has a fixed yearly fee.
Google Optimize 360 is expensive but definitely more accurate and reliable than the other simple tools out there.

Do you think Google Optimize delivers good value for the price?

Yes

Are you happy with Google Optimize's feature set?

Yes

Did Google Optimize live up to sales and marketing promises?

Yes

Did implementation of Google Optimize go as expected?

Yes

Would you buy Google Optimize again?

Yes

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers.

Google Optimize Feature Ratings

8.1
a/b experiment testing
8
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
6
Test significance
6
Visual / WYSIWYG editor
8
Advanced code editor
8
Page surveys
5
Preview mode
9
Test duration calculator
9
Experiment scheduler
9
Experiment workflow and approval
9
Dynamic experiment activation
7
Mutually exclusive tests
8
9.8
Standard visitor segmentation
9
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
9.6
Click analytics
9
Scroll maps
9
Conversion tracking
9
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Experiments results dashboard
10
Platform Integration Features ()
Not Rated

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