Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
Updated November 28, 2021
Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Optimize
We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as the Onsite team uses this tool, as the setup is easy and tracking performance in Google Analytics is convenient for everyone. The tool is mainly used to improve the conversion rates across different pages on the website.
Pros
- Easy setup of tests.
- Possibility to define the audience split.
- Quick data connection with Google Analytics for tracking.
Cons
- Only works for browsers, not for the apps testing.
- Missing possibility to test complicated features.
- Audience division in groups is not always accurate.
- Google Optimize has helped marketing with many small tests.
- We have seen a conversion uplift of more than 10% across various pages.
- The ROI has been quite big, as Google Optimize has a fixed yearly fee.
Google Optimize 360 is expensive but definitely more accurate and reliable than the other simple tools out there.
Do you think Google Optimize delivers good value for the price?
Yes
Are you happy with Google Optimize's feature set?
Yes
Did Google Optimize live up to sales and marketing promises?
Yes
Did implementation of Google Optimize go as expected?
Yes
Would you buy Google Optimize again?
Yes
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