Item: Google Search Console
Rating: 10
Author: Stefanie Cash

Use Cases and Deployment Scope

Google Search Console is used by the marketing department to get a better understanding of who is coming to our site by using what keywords. This information provided by Google Search Console dictates our marketing spend for Google Adwords and Display Network

Pros and Cons

Organization of information
Detailed data
Troubleshooter

I cannot think of anything

Return on Investment

ROI
Keyword tracking
Backlink management

Alternatives Considered

Being that Google, the boss of the Internet created Google Search Console, you know the data being pulled comes from a knowledgable source and thus can be used to tweak ads and get the most from your ad spend.

Likelihood to Recommend

Google Search Console helps you understand how users interact with your site, what makes them get to you, where all your backlinks of coming from, and a bunch of other useful features such as a mobile usability checker

Usability

10

Google Search Console is a simple program that allows organizations to get a solid understanding of the way their site functions and how users land on it. It can be used for making critical business decisions regarding marketing budgets and that within itself is why it deserves a 10.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Backlink management
Understanding keywords
Ensuring site is mobile friendly

Difficult Tasks

Nothing is difficult, Search Console is a super simple navigate and understand

The Console We've Been Searching For

Overall Satisfaction with Google Search Console