Overall Satisfaction with Google Search Console
Google Search Console is first used to submit sitemaps when adding new pages, completely redoing websites, or after making a new site from scratch to notify Google to crawl it as soon as possible so we can start ranking on the Google SERPS. It's then used to track progress on SEO initiatives and find which pages and keywords are working best for us to get organic traffic and high CTRs when gaining impressions.
- Sitemap submission
- Easy performance insights
- Clean UI/UX
- Easy Setup with Integration with Google Analytics or DNS
- Wish you could do keyword research or competitor research inside the tool
- Fixing Crawl errors are at times not clear and have to Google what it means
- Free so doesn't add to marketing costs
- Has helped increased our rankings across the board to get about 3x more web traffic
- That organic web traffic has led to about 30% of our reservations
I wouldn't really call Google Search Console a competitor of these major SEO software that has backlink management, competitive research, keyword research, PPC research, and so much more a part of them. It's just a bare-bones SEO tool and sitemap submission specifically for Google to help you rank higher and get clear easy to understand reports that clients and non-technical individuals love. It's great for a start but once getting more advanced into SEO it's best to invest in one of these costly and much more powerful tools.