Google Tag Manager Sets You Free from IT!
June 27, 2019
Google Tag Manager Sets You Free from IT!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We use Google Tag Manager to track everything from floodlight tags, events, exclusions and so on. I regularly review our site content to look for opportunities to add additional tags for improved reporting to our search, marketing, and social teams. When requested by those team I'll add tagging to new content sections or existing sections that are lacking the tracking they want to help answer business questions and enhance user experience.
- Ease of use!
- No need to involve IT so we can add and update tags in a timely fashion.
- Since it's part of the Google Suite, it's very reliable.
- It can be used for variety of tagging options.
- The learning curve for beginners can be steep.
- Anyone with access to your GTM account can make changes so you have to be diligent about who has access and the type of access they have.
- It helps to have an understanding of the data layer and what it represents to better understand how you use GTM.
- Being able to track user's journeys through tagging helps greatly with optimizing that journey to drive up conversion rates.
- The ease of adding additional tags helps with better tracking and better optimizations.
- Helps greatly with tracking the click-throughs from search ads which leads to lower CPC.
GTM is really good at monitoring usage of the entire website and tracking customer journeys. This leads to site optimization and a reduced funnel path for consumers, which drives up conversions. The biggest benefit is that it allows marketers more access to changing these tags since traditionally this would have to be done through a developer within our IT department.