Google Tag Manager is a great tag managing solution for less complex websites and tagging needs.
July 26, 2019
Google Tag Manager is a great tag managing solution for less complex websites and tagging needs.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
We manage a portfolio of 50+ independent websites and utilize Google Analytics (GA) as our primary web analytics tool. Due to the large number of sites and already being a GA user, we decided to implement Google Tag Manager as our tag management solution so that we could better integrate with GA and have a free tag management solution that wouldn't cripple us financially.
Google Tag Manager solves our needs of managing marketing tags and reducing IT needs around deployments for tracking snippets, and it's free!
Google Tag Manager solves our needs of managing marketing tags and reducing IT needs around deployments for tracking snippets, and it's free!
- Google Tag Manager integrates with other Google tools (Analytics, Ads) very easily.
- Google Tag Manager meets the standard requirements of tag management software, and while it isn't the most feature-rich option out there, it really does get the job done!
- Google Tag Manager is great for less sophisticated tagging/rules, such as for websites that are smaller and less complex (which most of ours are).
- Google Tag Manager doesn't offer a very streamlined interface for organizing and categorizing tags.
- It can be difficult (or inefficient) when managing many sites in the same Google Tag Manager account, since it isn't easy to copy tags to other accounts.
- Google Tag Manager isn't as full-featured or robust as other tag management software, so I'd be somewhat concerned using it for more complex tagging and management.
- Google Tag Manager has increased our ROI by increasing our time to market for retargeting and conversion tracking, which would normally have taken months through IT deployments.
- Google Tag Manager has also helped our business positively by giving us tag management capabilities for our 50+ websites without a heavy financial cost associated with the software (It's free!).
- Google Tag Manager has also helped us by integrating so easily with other Google products, and since we're already heavily invested in the Google ecosystem, this provides ongoing efficiencies and ease of use across Google products/platforms.