Overall Satisfaction with Google Tag Manager
Google Tag Manager is used at the most basic level to keep all of our pixels and firing actions in one place along with allowing us to control when and how they fire on a page. We use this repo as a great place for pixel audits to keep page load speed as fast as we can. Recently we have started using Google Tag Manager for click tracking on Google Analytics goals.
- Version control of pixels
- Easy to use
- Help text
- Visual representation of firing
- Fast test time
- Fewer developer hours