Google Tag Manager needs to be part of the foundation of any website or app
January 22, 2020
Google Tag Manager needs to be part of the foundation of any website or app
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Tag Manager
Google Tag manager is used to manage all tags implemented on our multiple websites and apps. It allows for one piece of code to be embedded by the devs in sites and apps, and then other users can manage, monitor and implement tags allowing for integrations with a host of others applications and platforms. It should be a foundational part of any website or app implementation.
- Tag, triggering and event handling for 3rd party apps on your site
- One platform to manage all applications with tags on your site and apps
- Sometimes it requires some research to know how to handle a particular use-case
- Event handling and different scenarios can sometimes be difficult to understand
- Centralised control of tags, understanding of performance and usage
- Limited reliance on programmers to implement tags and events, set it up once
If you are using Google Analytics, then it only makes sense to use Google Tag Manager. GTM has better Event Tracking, data layer handling, and modularity. It is well documented and easy to find solutions and community support for almost any imaginable use-case scenario with GTM. The preview and testing is great, and the seamless integration and support for so many 3rd party products just keeps getting better.