An easy to use tool for small busineses
September 28, 2021

An easy to use tool for small busineses

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Tag Manager

It is mainly used by our Marketing team. Google tag manager is a tool for us to track our marketing activities and applications like social media, videos, website content, etc. We can then analyze the data and improve user experience and our marketing strategies.
  • very easy to start
  • it has clear instructions on their pages
  • analysis and measurements are simple to understand
  • Sometimes it's hard to find a real person to ask questions about the tool
  • It's been good for our small team! You get what you paid for so we are satisficed with the features we have access to

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

Yes

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

It's a great tool for beginners who don't know much. It's not a very sophisticated platform but it does have a lot of potentials.
You can find a lot of content explaining how this tool works but if you want to talk to a real person, it's a little difficult to track down.
It's good for start-ups or small organizations like us. It's a simple to use tool that won't break your bank! It offers all the basic features your team would need to analyze your marketing activities and improve.

Google Tag Manager Feature Ratings

Tag library
6
Tag variable mapping
5
Ease of writing custom tags
4
Rules-driven tag execution
6
Tag performance monitoring
6
Page load times
7
Event tracking
6
Mobile event tracking
6
Data distribution management
5
Universal data layer
6
Role-based user permissions
10