Item: Google Tag Manager
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

The GTM helps us tag different elements from our codebase and make updates easily, on the spot. It also helps us track our marketing KPIs, the AdWords, and everything included in our Google Analytics account.

Pros and Cons

Quick turn-around on adding new tags.
Tracking measurement of GA KPI.
Tracking performance of our AdWords campaigns.

Could use some training guidance/ platform for beginner users.

Return on Investment

Increased team efficiency.
Increased major KPIs.
Decreased page load time.

Alternatives Considered

Blutag and DataGrip

GTM is very user-friendly, cost-efficient, and easy to implement, and it also provides the features needed for our team to be more efficient and agile.

Key Insights

Do you think Google Tag Manager delivers good value for the price?

Yes

Are you happy with Google Tag Manager's feature set?

Yes

Did Google Tag Manager live up to sales and marketing promises?

Yes

Did implementation of Google Tag Manager go as expected?

Yes

Would you buy Google Tag Manager again?

Yes

Other Software Used

Google Ads (formerly AdWords), Google Analytics, Google Ad Manager

Usability

GTM gets a 10/10 because it is very user-friendly, and easy to implement, and it has helped out team become more efficient, and agile, and contributed to the company's bottom line.

Support Rating

Easy install documentation, fast Q/A turnaround, & support service is available anytime.

Likelihood to Recommend

GTM is well suited when it comes to adding new tags on the site quickly. It is also great at site analytics: sending true information (I.e.: based on impressions) into our GA KPIs & Marketing tracking. Both these features help make our team more efficient and agile.

GTM is great for site tagging & tracking!

Overall Satisfaction with Google Tag Manager