GoToWebinar: The Godfather of Webinar Software
Andy Ryan | TrustRadius Reviewer
March 03, 2020

GoToWebinar: The Godfather of Webinar Software

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with GoToWebinar

For the past ten years, I have used GoToWebinar off and on for my business and my client's businesses. In the online webinar space, I believe that GoToWebinar is the standard that everyone else compares to. When you need a solution that works, use GoToWebinar. I have not ever experienced a failure with running webinars on the GoToWebinar platform.
  • It works as it says it does.
  • It does well reporting metrics
  • The registration system works seamlessly
  • Great for when you want a webinar to have a replay at another time
  • Clunky, outdated interface for both back of house and end-user experience
  • It doesn't have all the latest tricks built in that other webinar software do.
  • It's not an all in one solution, so you have to integrate other third-party apps.
  • If you're selling high ticket items on a webinar, GoToWebinar is a great platform to use.
  • As you increase the number of attendees, so does your monthly price. Essentially you're paying $1 per person on the lowest plan per month.
  • I think that the pricing plans are outdated since the number of attendees does not cost more to the software provider.
I have never had GoToWebinar fail during a live webinar. I have worked with other webinar platforms that have not worked during a live webinar delivery, which ended up in a loss of sales. I would recommend GoToWebinar if you need a software that works every single time without an issue or hiccup.
GoToWebinar makes it very easy to re-engage with attendees and non-attendees alike. You can send the replay out to your desired audiences. You could only send the replay to people who showed up but didn't watch the whole webinar live. Or you could send the replay to everyone who registered, regardless of if they attended or not.
GoToWebinar is a little bit difficult to learn how to use. I believe it was designed by engineers and not by an end-user experience expert. I would recommend having a techy person on your team handle the set-up and all the integrations you need for GoToWebinar. There are plenty of helpful video tutorials on YouTube. Still, if you're the type of person that finds it difficult connecting multiple pieces of software to work together in automation, then it may be best to outsource or delegate that task.
GoToWebinar is the godfather of webinar software. All other webinar companies try and emulate the GoToWebinar platform and also try to add their own spin on it. I do appreciate when other software can build in other services that generally have to be completed by a third-party software when working with GoToWebinar. When you can have everything automated so that you aren't manually sending things out, it makes your workload a whole lot easier.
I have recommended GoToWebinar to colleagues and clients. I believe that it is a little on the expensive side, but it works. If you're using webinars to sell a product, usually, you can recoup your investment with the sales that result from a well-done webinar. GoToWebinar ensures that things work and that your webinar goes off without a hiccup.

GoToWebinar Feature Ratings

Audience polling
8
Q&A
8
Dashboards
8
Data exportability
9
High quality audio
10
Mobile support
10
Participant roles & permissions
10
Confidential attendee list
8
Branding options
7
Integration to Marketing Automation
8
Calendar integration
9
Record meetings / events
10
Slideshows
9
Event registration
10