Item: GoTo Webinar
Rating: 7
Author: Andy Ryan

Use Cases and Deployment Scope

For the past ten years, I have used GoToWebinar off and on for my business and my client's businesses. In the online webinar space, I believe that GoToWebinar is the standard that everyone else compares to. When you need a solution that works, use GoToWebinar. I have not ever experienced a failure with running webinars on the GoToWebinar platform.

Pros and Cons

It works as it says it does.
It does well reporting metrics
The registration system works seamlessly
Great for when you want a webinar to have a replay at another time

Clunky, outdated interface for both back of house and end-user experience
It doesn't have all the latest tricks built in that other webinar software do.
It's not an all in one solution, so you have to integrate other third-party apps.

Return on Investment

If you're selling high ticket items on a webinar, GoToWebinar is a great platform to use.
As you increase the number of attendees, so does your monthly price. Essentially you're paying $1 per person on the lowest plan per month.
I think that the pricing plans are outdated since the number of attendees does not cost more to the software provider.

Usability

GoToWebinar is a little bit difficult to learn how to use. I believe it was designed by engineers and not by an end-user experience expert. I would recommend having a techy person on your team handle the set-up and all the integrations you need for GoToWebinar. There are plenty of helpful video tutorials on YouTube. Still, if you're the type of person that finds it difficult connecting multiple pieces of software to work together in automation, then it may be best to outsource or delegate that task.

Alternatives Considered

EverWebinar, WebinarJam and Zoom Video Webinar

GoToWebinar is the godfather of webinar software. All other webinar companies try and emulate the GoToWebinar platform and also try to add their own spin on it. I do appreciate when other software can build in other services that generally have to be completed by a third-party software when working with GoToWebinar. When you can have everything automated so that you aren't manually sending things out, it makes your workload a whole lot easier.

Likelihood to Recommend

I have recommended GoToWebinar to colleagues and clients. I believe that it is a little on the expensive side, but it works. If you're using webinars to sell a product, usually, you can recoup your investment with the sales that result from a well-done webinar. GoToWebinar ensures that things work and that your webinar goes off without a hiccup.

GoToWebinar: The Godfather of Webinar Software

Overall Satisfaction with GoToWebinar