Item: Groove, a Clari company
Rating: 8
Author: Verified User

Overall Satisfaction with Groove

Use Cases and Deployment Scope

We mainly use Groove to check if our emails and marketing campaigns are effective. The main use case is for checking how much of our audience opened, read, and reacted to our emails. It's being used across our entire company because market research and sizing from external sources of knowledge is core to our offerings. The main business problem Groove addresses for us is it helps save time. No longer do our people waste time chasing contacts who absolutely have no interaction with our emails and content.

Pros and Cons

Pros

Slick user interface.
Accurate reports of contact engagement with our emails.
Easy to learn and use by anyone in our company.

Cons

Sometimes inaccurate reporting of external contact's location.
Lack details on how long a contact opened and read our emails.

Return on Investment

Helps save our people time when they reach out to external contacts.
Gives accurate statistics on how our campaigns perform.
Suggest rooms for training for our team to increase engagement rate with clients.

Key Insights

Do you think Groove, a Clari company delivers good value for the price?

Yes

Are you happy with Groove, a Clari company's feature set?

Yes

Did Groove, a Clari company live up to sales and marketing promises?

Yes

Did implementation of Groove, a Clari company go as expected?

I wasn't involved with the implementation phase

Would you buy Groove, a Clari company again?

Yes

Other Software Used

Microsoft Office 2016 (discontinued), Salesforce CMS, Zoom

Likelihood to Recommend

The best use of Groove is when you need an accurate picture of how your emails and campaigns reach a target audience. It also offers time-saving to our team. It's less appropriate for companies who don't need all of its features. For example, if you only do direct mail and cold calls, maybe stick with doing that.

Comments

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My experience with Groove