Item: BenchmarkONE
Rating: 8
Author: Nathan Hovinga

Use Cases and Deployment Scope

Hatchbuck is being used by our sales and marketing team to both track leads and sales as well as being used for email automation and marketing to current customers and prospects. It solves the problem of tracking sales and automating the sales process while allowing us to dynamically segment our list.

Pros and Cons

Hatchbuck is great at email template creation.
Hatchbuck is great at responsive email designs.
Hatchbuck is great at tagging and segmentation.

Hatchbuck is missing some functionality in the automated marketing side in regards to list segmentation/management.

Return on Investment

Improved email marketing targeting.
Better customer education based on interests.

Alternatives Considered

MailChimp

Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.

Likelihood to Renew

Hatchbuck is great at the basics although it is missing some more advances features that I hope are added soon.

Likelihood to Recommend

Hatchbuck would be a great fit for someone looking to get a better understanding of their customers and their interactions with their site and easily targeting and marketing to specific segments, However it is missing some more advanced features and multiple condition based email marketing campaigns.

Hatchbuck - A Great Email Automation Platform for Someone Looking for a Simple and Straight-Forward Platform

Overall Satisfaction with Hatchbuck