Hatchbuck - A Great Email Automation Platform for Someone Looking for a Simple and Straight-Forward Platform
Nathan Hovinga | TrustRadius Reviewer
March 31, 2015

Hatchbuck - A Great Email Automation Platform for Someone Looking for a Simple and Straight-Forward Platform

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hatchbuck

Hatchbuck is being used by our sales and marketing team to both track leads and sales as well as being used for email automation and marketing to current customers and prospects. It solves the problem of tracking sales and automating the sales process while allowing us to dynamically segment our list.
  • Hatchbuck is great at email template creation.
  • Hatchbuck is great at responsive email designs.
  • Hatchbuck is great at tagging and segmentation.
  • Hatchbuck is missing some functionality in the automated marketing side in regards to list segmentation/management.
  • Improved email marketing targeting.
  • Better customer education based on interests.
Hatchbuck has much better integration and segmentation features. It easily allows me to send an email to any segment of my list without having duplicate addresses across multiple lists. Any email creation tasks are also much easier.
Hatchbuck is great at the basics although it is missing some more advances features that I hope are added soon.
Hatchbuck would be a great fit for someone looking to get a better understanding of their customers and their interactions with their site and easily targeting and marketing to specific segments, However it is missing some more advanced features and multiple condition based email marketing campaigns.

BenchmarkONE (formerly Hatchbuck) Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
8
Lead nurturing
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
7
Calendaring
10
Event/webinar marketing
10
Social profile integration
10
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated