Heap lets product and marketing teams make data-driven decisions with minimal development effort
April 07, 2021

Heap lets product and marketing teams make data-driven decisions with minimal development effort

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

Heap is used by the product, engineering, and marketing teams to understand user engagement with our platform.

It is used to:
  • Understand day-to-day usage.
  • Measure progress towards quarterly OKRs.
  • Debug issues.
  • Event visualizer makes it easy to define and verify events.
  • Reduce engineering overhead to track events (in contrast to Google Analytics).
  • Reporting functionality is limited (e.g. dashboard visualizations).
  • Increased engagement with product.
  • Identify point friction points in user workflow.
Heap is pretty easy to use once you're onboarded. However, there are part of the UI that are not super intuitive. For example:
  • Analyzing a new event (this may have changed, but it used be the case that old configurations would persist).
  • Marking an event as verified (the "verified" icon is so easy to miss).
  • Understanding the interaction of Date Range and grouped by (a simple hover over would help).
We have very little data right now so performance is pretty snappy.

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Heap excels at reducing the amount engineering work required to track user engagement. It is trivial to add new event tracking, backfill historical events, create combo events, etc.

However, Heap doesn't allow us to easily stitch together data (for example, making the connection between user email engagement and how that translates to platform engagement). To get that type of reporting, we need to leverage another reporting tool that ties together our ESP and Heap data. Moreover, the visualizations in Heap are limited. It is not possible to build more advanced dashboards as you would in a reporting tool like Mode or Sigma.