Heap - The Honest Review of the Good and the Needs Improvement.

Adding tracking and events into the database is time-consuming, cumbersome and needs to be done in advance with careful planning. Heap tracks everything all the time, so it's there when you think about it. That's the #1 benefit.

The most difficult thing is data governance, even with the tools heap makes available like naming conventions and verified events. Organizations need to have a lot of internal structure in place to manage it effectively.

Some specific feedback. If I need to repair an event by making it a combo event, if the old event is used in a bunch of reports it is so hard to update them all. Would be good to have a mass update feature.

It's not easy to move events in and out of folders (you cant even create a folder until an event is in it).

When using a report, sometimes it's good to view the definition easier to understand what you are using in a report (like a funnel as an example). Especially if it's someone else's report you aren't familiar with. You provide a hover in the dropdown that shows what goes into the definition, but it's not easy to go to that definition without opening a new tab (so you don't lose your report).

In the definition area, it would be incredibly helpful if you could right-click and open in a new tab, or better, have an open in new tab button.

This goes back to what I said before, there are some quick wins that Heap can implement to make the usability a lot better, being able to peak into other areas without losing your report, opening in new tab, better folder organization/mgmt.

Heap is very very quick. No issues there at all.