Heap lets me analyze all my data (even the stuff I didn't know I needed yet!)
May 07, 2021
Heap lets me analyze all my data (even the stuff I didn't know I needed yet!)
Score 8 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
We use Heap for all of our product analytics. It's mostly used by the Engineering and Marketing teams. The main use is funnels and looking at conversion across different segments of customers. We also use it for product usage, how many people performed X, how many people performed X then performed Y. Are people using new feature X?
- Funnels
- Integrations (Stripe, Snowflake, etc)
- Retroactive event storage
- Product usage/on boarding (i.e. how do non-analyst folks find data)
- Surfacing existing reports/data
- Heap helps us measure conversion and engagement metrics.
The big thing for me, that I've mentioned already, is Heap storing all event data retroactively. That's what keeps me with Heap. Google Analytics is industry standard and connected very intimately with all of the ad networks, so we have to use it, even if I think Heap is a superior tool for the funnel and analytics. Mixpanel was fine, but when we made the switch to Heap, Heap's pricing was for what was offered was much better (that may have changed in the last 5+ years, but that was it at the time).
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
Yes
Did implementation of Heap go as expected?
Yes
Would you buy Heap again?
Yes