Heap - An excellent data analytics tool centered around users!
March 15, 2022

Heap - An excellent data analytics tool centered around users!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap to capture user activity and engagement on our content management platform site. It helps us understand what types of content users are gravitating towards, and how they interact with the UI. We use this information to refine what content we publish (or archive), and how we refine the site design and functionality for a better user experience.
  • Segmenting users based on demographic or behavior
  • Categorizing data with customizable properties
  • Auto-capture of data
  • Event visualizer - helps me create new events that I didn't even think of
  • Data visualization - it's hard to customize chart formatting, especially when there are multiple items being graphed at the same time
  • Data exports - I want to be able to manipulate data sets from multiple queries, but when exporting data by week or month, I need to reformat it so that I can create pivot tables
  • Response time - When updating event properties with many conditionals, it takes several seconds to add and edit new conditionals and makes property maintenance a slow effort

Do you think Heap delivers good value for the price?

Not sure

Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

I wasn't involved with the implementation phase

Would you buy Heap again?


Heap is great for websites that have a systematic and standardized approach for how pages are set up, items are named, etc. since it makes data collection and event definition easy and simple. It is less appropriate for websites that have many unique on-off pages, or where the content used (ex: URL download links) does not follow a standard taxonomy - this makes event and property definition difficult to manage and scale.