Take the leap and use Heap!
October 27, 2022
Take the leap and use Heap!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Heap
We use Heap daily across our SaaS products to track the different user journeys/funnel for each product we offer, build reports and analyze campaigns in order to find the best conversion and lead acquisition tactics. We also use Heap to measure LP interactions and discount code implementation. Heap helped us understand the full user journey as well as be able to get more accurate campaign info and analyze it better. It gives us all the information we need to make strategic decisions both regarding future campaigns, collaborations, and countries we want to expand our services to.
- Tracking Campaigns.
- Transparency to insights and reporting across your organization.
- Tracking user journey.
- Understanding marketing performance trough the different channels.
- Flexibility in reporting which allows to create a wide range of insights.
- It takes a lot of time to learn how to use it.
- More refined UX/UI (could be nice).
- Dashboard customization, categorizing and easier sharing would be great.
Simpler, once you understand it it's easier to use overtime and can give you much more insights. Very versatile.
Do you think Heap delivers good value for the price?
Yes
Are you happy with Heap's feature set?
Yes
Did Heap live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Heap go as expected?
I wasn't involved with the implementation phase
Would you buy Heap again?
Yes
Using Heap
100 - Marketing, Sales, BI, Product.
1 - Knowledge and understanding in reporting. Marketing and product analysis skills. Organization and analytical skills. Curiosity and patience.
- Understanding the user journey better.
- Improving our different funnels.
- Tracking Campaigns.
- ROAS optimization.