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A great tool with some limitations
May 18, 2021

A great tool with some limitations

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Free

Overall Satisfaction with Hootsuite

We use Hootsuite to schedule the social media posts for our LinkedIn account. This is something we use within the department, but I would not be surprised to hear that this tool was used across campus. It makes an ease of use to schedule the social media posts to auto-post instead of having someone manually post every time we have content we want to be published.
  • Easy set up
  • Easy post scheduling
  • Can manage multiple platforms
  • Changed limit for scheduled posts on free version
  • Cannot see monthly content view
  • Post limits
  • Content engagement
  • Marketing efficiency
  • Time and effort required by staff
  • Later
I use both Later and Hootsuite. Hootsuite is great because I am able to schedule LinkedIn posts, which you cannot do through Later.com. This makes it really easy to use.
Overall, I have not had issues with Hootsuite.
I think if people are looking for a program to plan and schedule their content calendar, this is a good program. While we use two different programs I appreciate that we can schedule LinkedIn posts, which not every content scheduler has.

Hootsuite Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
7.5
Content planning and scheduling
8
Audience targeting
Not Rated
Content optimization
7
Workflow management
Not Rated
7.0
Automated routing and prioritization
7
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
8.0
Twitter
8
Facebook
8
LinkedIn
8
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

Using Hootsuite

1 - Hootsuite is used in our business for scheduling our social media content calendar. This allows us to pre-arrange posts, so we are not manually posting three to five times a week.
1 - Social media scheduling is pretty straight forward. When we first started using the program it took a bit a time to get used to, but the learning curve was quick.
  • Ease of posting / scheduling social media.
  • Scheduling LinkedIn posts since we cannot schedule that on other programs we use.
  • Ease of use.
  • Tracking analytics
  • Using suggestions
  • Adjusting content calendars
  • Posting on other platforms
  • Post suggestions
  • Expanding LinkedIn reach
We currently use the free version of Hootsuite, but they recently changed it so the free version only allows you to schedule 5 posts vs 30 which is an inconvenience.