Best social media management tool
June 20, 2022

Best social media management tool

Gabor Toth | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

I am managing quite a large number of social accounts for different projects and customers. If I have to do manual posting it would take me two full days to post things a week ahead and for a number of accounts would have to do daily posts in real-time. Hootsuite allows me to schedule posts for all of the accounts, and coordinate posts for projects across several accounts. It can even auto-post to accounts calculating the best time. I am also able to analyze the different accounts and feeds.
  • Auto post to social media accounts
  • Calculate the best time to post to the different accounts
  • Analyze post reactions
  • Schedule posts to different social media accounts even for months ahead
  • Post one post to more than one different account a time
  • Post pictures and text to social media
  • Edit pictures while being posted to the social accounts
  • Native post videos to social media accounts including TikTok
  • Handle paid ads for Facebook accounts
  • Auto posting can not be individually set for different accounts
  • When posting many posts one after the other, sometimes the site freezes and needs reloading.
  • It finally makes it possible for me to handle the social accounts
  • Saves me hundreds of hours per month in handled social media
  • The price is not the cheapest, I'd say it is worth it though
Very few times did I need support but when I needed it, it was swift and effective. Each time the problem I had got solved. I have even gotten a special deal because of the number of accounts I manage with Hootsuite.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite has a free account with a limited number of social accounts. It is good for smaller projects and also to try out how it works. You do not need to be a programmer or a marketing guru to be able to use it. Per my experience, it has way more features than you will ever use.

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
9
Content optimization
10
Workflow management
8
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
9
Lead generation
9
Content marketing
9
Paid media management
Not Rated
Campaigns and promotions
10
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
9
YouTube
7
Campaign success analytics
8
Real-time tracking
7
Competitor analysis
7
Role-based user permissions & privileges
10
Mobile access
10