Item: Hootsuite
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

I use it to help automatise the process of posting on linked in and to make sure that I am able to get the post up and live at the peak times to ensure that it can gain as much traction as possible. I also appreciate being able to sort out all of my posts for the week in one day and don't have to keep reminding myself to do it.

Pros and Cons

Scheduling Posts
Showing what the post will look like before posting
Simple to use

Be able to attach PDFs to posts
Suggest good trending hashtags
Have better free options

Return on Investment

Advertising
Content Engagement
Marketing efficiency

Alternatives Considered

TweetDeck

I used to use TweetDeck way back. Since finding Hootsuite I have not used any other products as I have found one that I like and that makes it easy and straightforward to schedule everything in one place which I could not do on TweetDeck, so they didn't really stack up that well.

Support Rating

Very good and well-thought-out tool. The main issue I have is around posting PDFs to LinkedIn. That would be very useful as PDFs read very well on Linkedin and are growing in popularity, so it could be something worth looking into when it comes to improving Hootsuite. apart from that everything works well.

Key Insights

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

When doing marketing, advertising, and business development it comes in helpful. Where it may struggle is with small businesses that need to post a lot but, don't necessarily have the financial viability to pay for the service. I personally only use it for LinkedIn as that is where all of my business work is located and the audience that I am trying to reach.

Good but room for development

Software Version

Overall Satisfaction with Hootsuite