Essential Time Saver, Great Efficiency for Marketing Team
Updated August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
I utilize Hootsuite to post social media graphics across ten channels. Some channels are public facing, and some are internal Facebook groups. This software helps to save me time, as some weeks we have over 100 posts scheduled across the channels. We have three different audiences - client, potential business partner, and current business associates, so I enjoy the feature that I can change the copy based on the channel I am posting to right in the same scheduling window.
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Duplicating posts to reuse week to week
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
- Improved data analytics accuracy
- Marketing team efficiency
- Ease of use in case of emergency
We are a one person marketing team. Hootsuite allows me to post consistent content across all of our channels, all at once. No matter where our audience looks for us, we can be there. By scheduling we have also freed up more time to create video content, IG stories, and respond back to user engagement.
Hootsuite has a few less features than Sprout Social; however, the price point is much more favorable for a small business to utilize.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Hootsuite Feature Ratings
Hootsuite ROI and Support
We have a lot of different social channels that have to cater to very different audiences. By scheduling and being able to adjust the copy according to the channel, I am able to control the messaging depending on the audience very easily, which is very helpful to this team of one.
We don't use it much for social customer service. Saved replies are used occasionally and make it easier for me not to have to repeatedly type out messages, but otherwise we don't really utilize these features.
Hootsuite Support
Pros | Cons |
---|---|
Knowledgeable team | Poor followup Problems left unsolved Not kept informed Need to explain problems multiple times Slow Initial Response |
No, I did not purchase premium support unless it was already included within our business plan pricing. We are a very small business and we don't have the budget to pay for premium support on a product we already pay for - that seems ridiculous.
Hootsuite support has been satisfactory, but not exceptional.