Hootsuite works for us
Updated January 09, 2024

Hootsuite works for us

Lois Whittaker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
  • Customer support
  • Reporting
  • Ease of use
  • Adding functionality
  • Communication
  • Allows reputations risk mgmt
  • Approval process controls
  • Permission controls on posting
It is very easy to use basics but not sure we are using everything.
We have added Amplify to our subscription and this has been a huge help in engaging our audiences even more thorough employee advocacy.
It is less expensive and we use Microsoft dynamics so not easy to integrate.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Well suited for working in teams. It is not as good for individuals.

Hootsuite Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
5
Sentiment analysis
5
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
10
Content optimization
5
Workflow management
10
Automated routing and prioritization
8
Customer interaction histories
5
Bulk actions
3
Lead generation
1
Content marketing
2
Paid media management
5
Campaigns and promotions
5
Twitter
10
Facebook
10
LinkedIn
10
Instagram
5
Pinterest
5
YouTube
5
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
5
Role-based user permissions & privileges
10
Mobile access
9

Hootsuite ROI and Support

The trainer we had did not speak English as her native language so she was difficult to understand and follow. We ended up doing the training ourself.
The biggest ROI was a post that was shared by an employee using amplify that garnered a large deal.
Hootsuite is sometimes buggy but the customer service and account manager are excellent via email, phone and chat.
Our account manager is wonderful to work with on purchase and renewals.

Using Hootsuite

300 - Marketing content creation business pros
2 - We have to social media managers who are expert users.
  • Approval process
  • Employee advocacy
  • Reporting
  • Proving reports to business automatically each month
  • Providing individual reports
We are in process of renewing right now.
It really hasn't helped us with this but we look to do it more.

Evaluating Hootsuite and Competitors

Yes - Pentagon (no longer available)
  • Cloud Solutions
  • Scalability
  • Ease of Use
Had to be scalable as our team grows and is global.
I would not change it. It was pretty thorough

Hootsuite Support

They respond very quickly and usually address all issues within 24 hrs.
No, we haven't felt the need for anything additional.
Yes - Yes, it was.
Our sales rep is excellent and will make sure things are handled quickly and well done.
Yes, they are great at sharing best practices and taking new ideas to their product development team.

Using Hootsuite

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Posting
  • Saving drafts
  • Monitoring channels
  • Reporting
  • Permissions management