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HootSuite Review
August 26, 2013

HootSuite Review

Edgar Carpenter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

  • Features that seem to work well:
  • Monitoring conversations in real time.
  • Scheduling automatic post.
  • Team management.
  • When posting across several platforms their can be considerable delays.
  • At times there are system outages.
  • Direct contact with targeted audience.
  • Staff knowledge of advantages of the system has increased which has led to measurable productivity.
  • Brand awareness.
HootSuite is a great product and it does what we need.
HootSuite is a great product and I will continue to lobby for its implementation where a digital strategy is concerned.

Product Usage

12 - Public Affairs/Marketing/Executive Leadership
8 - Executive Level Staff and Mid-Level Management
  • Under the recruiting umbrella it allowed for us to compose the "Iron Triangle" which is the alignment of three different departments. Also, to monitor and engage our audience in an effective manner. Lastly, the collaborative tool that allows for the assignment of task.

Evaluation and Selection

We were using BuddyMedia and the individual platforms. which depleted all of our productive time. It was not efficient to manage numerous platforms that way.

Implementation

One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted!
  • Implemented in-house
I personally lobbied for the product and implemented it.

Training

  • Self-taught
Training is a MUST and a lot of things will be missed if training is not conducted. Training builds confidence and efficiency with the product!

Support

The support team is very responsive and goes the extra mile to assist.
No - It's included with premium.

Usability

It is really important to go through all of the videos and take the test in HootSuite University in order to experience the benefits of the product. Staff members lost interest when they could not understand basic functions of the product. Some of the task are a bit cumbersome and will require several views to execute (Geo-Location and Targeting).

Reliability

The system is generally working but it does go down time to time.
The systems performance is optimal.

Integration

  • Not at this time.
N/A

Vendor Relationship

The process was very collaborative. If we had any problems the team was on it making sure all our concerns were address and solved. HootSuite never left us "hanging".
Internal approval for two years. Signed a one year contract with GSA pricing.