Hotjar is Great for Most SMB Applications
October 06, 2021

Hotjar is Great for Most SMB Applications

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We use Hotjar to improve the user experience on our website. We primarily use the confetti mapping tool, but the user action recordings and heat mapping are also useful. We have used Hotjar for over two years and it continues to deliver actionable insights on scroll rates, click-through rates, engagement rates, etc. The ability to watch user interactions and have the clicks highlighted is also tremendously insightful.
  • Map how website users interact with various pages on our site
  • Arrange navigation to be as intuitive as possible
  • See recordings of real users on our website
  • Gauge what content is meaningful and what is wasted
  • More robust A/B testing features would be nice
  • Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
  • User tracking
  • Heatmapping
  • Confetti mapping
  • Difficult to measure as it is not the only variable on website user engagement
Hotjar has more robust functionality than CrazyEgg. Optimizely is a little more advanced and more expensive than what we needed.

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

Hotjar is great if you are trying to make minor tweaks to your website (ex. navigation order). It is not great if you want to rebuild your website from the ground up or if you don't know how to make use of the data. If you have hypotheses to test, Hotjar is a great tool to use to see whether or not your assumptions are accurate.