Hotjar is Great for Most SMB Applications
October 06, 2021
Hotjar is Great for Most SMB Applications
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
We use Hotjar to improve the user experience on our website. We primarily use the confetti mapping tool, but the user action recordings and heat mapping are also useful. We have used Hotjar for over two years and it continues to deliver actionable insights on scroll rates, click-through rates, engagement rates, etc. The ability to watch user interactions and have the clicks highlighted is also tremendously insightful.
- Map how website users interact with various pages on our site
- Arrange navigation to be as intuitive as possible
- See recordings of real users on our website
- Gauge what content is meaningful and what is wasted
- More robust A/B testing features would be nice
- Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
- User tracking
- Heatmapping
- Confetti mapping
- Difficult to measure as it is not the only variable on website user engagement
- Crazy Egg and Optimizely
Hotjar has more robust functionality than CrazyEgg. Optimizely is a little more advanced and more expensive than what we needed.
Do you think Hotjar delivers good value for the price?
Yes
Are you happy with Hotjar's feature set?
Yes
Did Hotjar live up to sales and marketing promises?
Yes
Did implementation of Hotjar go as expected?
Yes
Would you buy Hotjar again?
Yes