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Hotjar the all in one supporting tool for UX
July 06, 2022

Hotjar the all in one supporting tool for UX

Markus Kapferer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

Hotjar helps us to understand users' needs. We use mainly surveys, recordings, and heatmaps. The insights we get from there are one of our basic pillars in our UX/UI optimization process. It works for us and was very easy to implement. Our partner agencies and our in-house team members use Hotjar regularly.
  • session recordings
  • heatmaps
  • surveys
  • more options for surveys
  • more standard questions and answers in more languages
  • recordings
  • surveys
  • heatmaps
  • we could increase our conversion rates during the last years
  • we understand our customers better
  • we can identify areas on our website that need improvements
We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good collection of functionalities that support our CX/CI improvement processes.

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

We do not use the whole functionality yet, but the areas that are most used and helpful for us are: * session recordings: this functionality helps us to identify problems on our website. We discover issues that we didn't expect. So we can see if users understand messaging and functionality in our online store. * surveys: this feature helps us to get insights directly from our customers. We tend to ask what they miss or how they like a new product. * heat maps are helpful if it's about identifying the most recognized areas on a website. So we identify areas where we should invest more time.